Are there dangers in starting a weight loss blog?
Weight loss and diet is an increasingly popular topic to blog about, as the desire to lose weight is a universal issue and almost everyone, at some stage in their life, has had to cut down on calories and become active to achieve the body they desired.
People connect with others who are going through the same life challenges and weight loss blogs gather huge followers and interactive online communities.
There are people worldwide who are constantly searching for an answer to their weight loss issues. This is a massive industry.
To become an online weight loss entrepreneur you will invariably encounter self-doubt, fear, hesitation and difficulty with the decision making process. Fear can prevent some people from setting up an online business.
It is essential to engage in proactive risk taking to begin your weight loss blog. We will discuss the five major pitfalls of online start up and means of avoiding them.
1. Inability to convert your idea into a Sound Business Plan
Online entrepreneurial success initially requires a good idea, followed by a carefully thought out action plan for implementing that idea into reality. You may have found a niche in the weight loss industry, yet unless you thoroughly analyze the strengths, weaknesses and potential market for your product, success is not guaranteed. It also needs to include specific action steps for each phase.
Create a well thought out business plan outlining each aspect and step required, including potential pitfalls so that your idea becomes a tangible asset. Things to include in your business plan:
- Cost analysis
- Potential growth timeline
- Benchmarks to track progress
- Necessary expertise required for product launch
- Risk analysis.
2. Inability to Face your Fear
Fear is a given in any situation that requires one to step out of their comfort zone.
This is an understandable and normal reaction; fear is healthy once you do not allow it to prevent you from moving forward in life and claiming the success you deserve. Yes, you will encounter obstacles as you develop your weight loss blogs but all challenges are stepping-stones to growth.
No business has got off the ground by an entrepreneur succumbing to their fears. Overcome self-doubt by having clear objectives for your weight loss blog and reasons why you are doing this. Positively affirm your self-value and success. Act as if you are already a successful blogger and soon you will be.
3. Failure to Find the Right Mentors
Once your business plan is finalized and you have overcome your fears and limiting self-doubts, ensure you spend time with positive people who have qualities that enhance your weight loss project.
Recognize your strengths and expertise, form alliances with people who are strong in the areas you are not. Hire experts in areas of web design, finances, marketing strategy business etc. Optimize the potential of your diet and weight loss blog by engaging with the expert advice you need, right from the start.
4. Under-performing by Over Committing
Know your limits; be aware of balancing your time, effort and personal resources. If you want your weight loss blog to become a long-term project, work out a plan that includes your family, household and job, whatever is applicable to your situation. This prevents one area of your life suffering as a result of your entrepreneurial goals.
5. Overexposure
There is the risk of being scammed and robbed by untrustworthy people as they target those who are new to business negotiations.
A properly prepared business plan, with an honest evaluation of your work capacity and your perceived growth potential should limit your exposure to rip offs.
Be aware of who you invest your trust in, as you begin your weight loss blog business, including individuals, companies, facilities and practices. Review these regularly. Always weigh up the potential risk when dealing with others.
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