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You might have promoted your blog through various organic and inorganic means. You should have optimized your site for search engine. You might have tried guest posting, forum and blog participation. Your blog might have presence in social networking sites such are Facebook, Twitter and Google+.
There is yet another sophisticated way to promote your blog. Press Release is one of the best methods to increase exposure of your blog; but unfortunately it is one of the least tapped methods by many bloggers. If you are concerned about any costs involved you can always avail discount deals from prweb or gneil.
When to go for press release
You can go for press release when you are going to announce a new product or service. You can go for press release when you are going to launch a series of articles on a specified topic of prominence.
You can go for press release if you are going to conduct a prestigious event like blog contest with premium gifts. If you won an award in a prestigious contest, it will be a time of celebration for you. It is time to broadcast by which your articles get more weight.
All these steps should be implemented which will not only publicize but also attract new traffic to your site. You can address the general public and if peradventure your article is picked up by Google you will have a huge fortune as it will give tremendous exposure on your blog.
If your style of presentation attracts a journalist, there is also possibility that the information provided by you might be published in print and other reporting media.
How to submit?
As you submit the content to more than one site as part of press release, you should submit different versions of content to each website. This is required to protect your search engine rankings. If the same content is provided on multiple sites, the content will be treated as duplicate by a majority of sites.
Google has exception in this matter as it will take the content into consideration which is pasted on the website that has credibility (popularity). While submitting the article, you should submit to PR site that has more weight first and then you can proceed to submit at other less prominent sites. It will also help you spread the talk through various sites for more number of days as you submit press release one by one.
Benefits
When readers attempt to go through the post submitted by you, they will be routed to your site where you have posted the original article. Thus, traffic to your site will increase. The results are many times higher than other promotions done on your own site.
Another advantage is that you will get a number of new readers to your site. It is an opportunity for you to convert the new visitors into regular visitors. If you have the capability to attract the audience by offering scintillating content, it is most probable that they will come back to your site to learn more from you.
You can also convert the traffic generated through the press release. You can enhance the list building activity so that new visitors will sign up for your newsletter subscription. Sign up links should be available in most prominent locations on your blog so that they are easily accessible.
You can even consider the idea of offering free but valued stuff to your new visitors. This will encourage them to sign up for the newsletter. As you promote your newsletter, you can reach new visitors week after week or month after month through your newsletters. Newsletters will create visibility and it is the right way to promote your brand.
Groundwork
Necessary ground work should be done to prepare your site to meet out the traffic generated through the press release. All the basics of the blog platform (the common sense stuff!) should be strictly adhered-to to maintain quality blog standards. The font size, font type, font color and layout should be consistent across all blog posts. The navigation should be user-friendly and there should be a contact form to send feedback or queries. Another advantage of participation in press release is that your site rank will improve as you will get new links to your blog from press releases.
Press release is the best opportunity to promote your site. You can attract new readers through the exposure created from the press release.
If you want to save some bucks on PR expenses check out prweb discount code and g neil coupon codes. Jane also writes for a blog that features various other discount deals along with that of prweb and gneil.
Cheers,
Jane.