Blogging is increasingly becoming a powerful business tool for most offline and online businesses. If you are not yet promoting your business with a blog, ensure you start today. But first, you need to know the importance of blogging and why it’s important you incorporate it in your business.
The age we live in is the ‘’internet age’’ and things are becoming easier, like never before, with the advent introduction of technology.
This little piece of content will open your eyes to the reality of blogging and how blogging can help boost your business tenfold.
I always tell my business colleagues and friends that very soon, the wealth and foundation of many online and offline businesses will be on blogging. Why? Because over 1 billion people go online everyday. Most of them go online to search for quality information that will help improve their mindset and also their skills.
You can triple the sales of your business, connect with more experts in your field, attract more prospective customers, and also create awareness for your product and services through blogging.
My mind cannot express the importance of blogging because its benefits are just too amazing. I wonder how my business will grow and the rate at which I’ll earn, if I was not blogging. In case you don’t know, over 90% of my profit comes from blogging. This is because I have understood the power of blogging and how powerful it can be as a business tool.
If you are an online or offline businessman, you should have a blog. It’s not optional, it’s a necessity if you really want to have a thriving and successful business.
I’ll be sharing with you, 4 solid reasons blogging can help you grow your business. The reasons are things I believe you probably already know of, but I’ll expand more on each one of them so you know the very importance of blogging to your business.
Reason 1#: Blogging will help you grow and connect with your audience.
How wonderful and beautiful life can be when you know that there’s a powerful platform that can help you connect with your best friends, loved ones, and prospective clients, without you having to see them physically. Wow… the benefits are just too amazing.
A blog will help your audience find you. How? If your blog contains up to date information that interest readers, you can be sure to attract more targeted audience and rank relatively high in the search engines.
The big G “Google” loves blogs and not just any blogs; blogs filled with quality and fresh information. Google loves blogs much more than static websites because blogs are believed to be filled with fresh information.
The number of blog readers are getting larger than expected and based on the recent research I did, over 450 million people read WordPress blogs everyday.
There’s a huge chance to get your blog among these 450 if you update your blog regularly with quality information.
Reason 2#: Blogging allows a more personal touch between you and your audience.
Blogging gives the opportunity to have a more personal touch with your readers. It is a platform that allows you know what your readers really want, their challenges, and gives you an insight on how best to solve their problems and challenges. I sometimes wonder how I would have known where I was lacking in my business, what my customers really want, and how best to improve the quality of my product if not for blogging.
What you have to do
If you want to connect better with people, make people visit your blog again and again, you have to give them a reason for coming back. You have to provide quality and helpful information that will give them the reason to always come back to visit your blog.
Also, a very good way of connecting with your audience is by leaving insightful and useful blog comments. This will help increase the closeness of your relationship with your readers.
Reason 3#: Blogging allows you to establish yourself as an expert
A blog is a unique way of making a name for yourself. It’s the best and fastest way to establish a name for yourself and also become an expert in your field.
A good way to achieve this is to provide useful, helpful and insightful information that will help readers in their respective businesses.
If you are good at this, I assure you that not only will your business skyrocket to the top possible level, you will also notice a tremendous increase in your readership because your readers will tweet your articles, share your content with their loved ones and also encourage their friends to come check out what you offer.
Reason 4#: Blogging gives you the opportunity to easily promote your products and services.
A blog is a nice way of promoting your products or services.You can either use a blog to establish yourself as an expert, sell your products or services, or just use it as an avenue to help people in your field with quality information.
Whichever way you want to use your blog for, just ensure you provide what your audience really wants. Tailor your products and services based on the problems and challenges of your audience and also post things of relevant information to keep your readers coming back.
Have you now seen the importance of blogging to your business?
Well, I believe you picked some insightful tips in this article and I’m so sure they’ll help you in the long run, if you apply them ASAP. Do you have any more tips you think I should add to this or were you inspired by this blog post? If you do, let me know in the comments… and make sure to share this post using the buttons I have provided.
Thanks for Reading…