How would people recognize your site or business in the heat of competition? Without a brand, you’d struggle to grow a profitable business.
You must be dedicated to growing a memorable brand for your site – which is what makes internet marketing blissful.
With these 6 steps, you could make your brand memorable and earn more profit as a solopreneur.
1. Define a brand clearly
What does a brand mean to you? You’ll have to define it clearly before moving on with building it.
This is essential because you can’t build what you didn’t know about. Basically, the unique identify that takes your business to the next level, irrespective of harsh competition is you brand.
Over and over again, online businesses that started out strong are dying gradually. What could be the problem?
Is it funds for advertising? It might, but if a business entrepreneur can’t define her objective, no amount of promotion would suffice or bring results.
Now that you’ve defined your brand, see the next step below…
2. Create a logo
Does your website have a logo?
If you think that getting a logo isn’t relevant, why not take a closer look at Coca-Cola, Honda and other household brands.
They spend quality time crafting a logo for their brands because it can stick to people’s mind quickly.
To build a memorable brand, the logo you create must be relevant to the product you’re selling or your objective. If you’re not design savvy, it’s vital that you hire a professional logo designer to help push your brand forward.
And if you lack ideas for a memorable logo, you could look up successful brands and their logos for inspiration. Create a unique one for your business and move on to the third step…
3. Promote evergreen products
This step is as important as the first. Evergreen products don’t expire or fade away. They’re not seasonal – you can use them all the time.
I discovered that lingerie, swimwear and men’s apparel are evergreen, which is why I built an ecommerce site to promote such products.
Brand building doesn’t happen overnight. Successful brands took years of hard work and promotion to be known – be patient and allow yours stick out.
Halloween wears are for special occasions – it takes extra effort to profit at it, compared to bras, underwear and shape wears.
4. Get a professional website
To build a memorable brand, you can’t afford to joke with your website. Getting a professional website makes it easy to read content and take further steps.
Ideally, a white background, black texts and easy navigation makes a website user friendly.
Your niche must be specified as well. When people visit your website, they should be able to tell what you’re promoting. They should make decisions whether to stay or leave within 3 seconds or less.
There should be a welcome message on the website as well. There is no rule to what you can use to welcome potential customers – just be relevant and don’t bore readers to death.
5. Start blogging right away
I’m glad I didn’t miss out on this step. A professional website without a blog will not perform efficiently. Google and other search engines naturally love blogs, because they’re updated regularly.
Unlike static or business websites, a blog remains fresh and builds engagement with the target audience.
And a blog can build your brand quickly. If you’re yet to launch a blog for your business, get started today.
6. Be active on twitter
Social media networks have transformed the way we promote our business websites and blogs. Twitter can bring you new followers who can become true fans. You can nurture your fans and convert them into email subscribers.
At that point, you can build a strong business relationship with the right people via email.
Email marketing works so well, but it takes time to build a responsive list. So, start with twitter; a microblogging social network and quickly gain traction to enhance your brand.
I’ve seen the immense power of a cognitive brand in my niche sites where I promote swimwear, underwear, sleepwear and lingerie. Men’s underwear and men’s swimwear seems delicate in the online shopping niche – I had to make a difference of go broke.
Take this home
Word of mouth marketing comes as a result of a memorable brand. Challenge yourself to solve a problem in your niche and success would follow. Take action today and I’d see you at the top!